Bachelor of Business Administration (BBA)
It is with great pleasure that you have selected our school, Beulah Heights University, to pursue your higher educational goals of obtaining your Bachelor of Business Administration (BBA). The focus of this degree is to provide students of BBA with a broad-base understanding of community and organizations including the church, and how to communicate effectively, think critically, and ethically with a global and diverse mindset. The Bachelor of Business Administration program is a four-year program requiring completion of 129-credit hours. The program has structured a five-year BBA/MBA program where full-time students can pursue dual degrees.
The BBA degree program, although general in nature is designed to give students a working knowledge of several areas which include: management, leadership, human resources, accounting, finance, economics, technology, community development and marketing. Students will develop a business plan which will include executive summary, company analysis, marketing plan, operations and management plan, financial plan and projections, and customer analysis. Students will be required to apply for an internship, preferably in the field they would like to practice, during the junior or senior year in the business program. The internship experience will provide a basis for choosing a career as well as finding employment once a student has graduated from the program.