AA/BA in Business


An Associates of Business Administration or a Bachelor of Business Administration at Beulah Heights University will give you the confidence to enter the workplace with knowledge of business theories and concepts, quantitative reasoning, strategic communication skills, and technological skills appropriate for varied business environments. Beulah Heights University offers one-on-one academic advising, that is tailored to your needs and guarantees your success throughout the program. You will be immersed in a learning environment dedicated to wholistic development of all students. Students who pursue a BBA may qualify for positions in Marketing, Human Resources, Finance, or Management. Consider adding a minor in Accounting to increase your chances of success in the job market.


  • Flexible. ABA/ BBA classes are offered Online and at all our locations in Georgia (Atlanta, Marietta, Gwinnett, Columbus, and Albany). We offer daytime and evening course options.
  • Personalized attention. Our small class sizes enhance the learning experience and allow students to interact more easily with our faculty.
  • Affordable. Our affordable tuition puts a ABA/ BBA within your reach.
  • Accredited. Beulah Heights University is dually-accredited by the Association for Biblical Higher Education (ABHE) and the Transnational Association of Christian Colleges and Schools (TRACS).
  • Faith-based. We offer a Christian education in a positive and inspiring learning environment.
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Program Details

What Will I Learn?

When you enter the workplace, you’ll need to know how to deal successfully with decision making, technology integration, strategic communications, and teamwork.

Beulah Heights University’s business program helps you prepare for these challenges. We tailored our curriculum to give you an advantage in the professional world of business and ministry.

Your course work will enable you to:

  • demonstrate your knowledge of business administration concepts
  • locate accurate information sources for a business environment
  • select appropriate technologies to analyze and interpret data
  • clearly express your ideas in writing and speaking in appropriate business settings
  • identify business opportunities and formulate plans, and detect business problems and develop alternative solutions.
What Courses Will I Take?

Associate of Business Administration

ABA degree is a 2 year program with 4 components:

Required – 27 credit hours (9 courses)

  • Acct 101 Accounting I
  • Acct 102 Accounting II (Prereq: Acct I)
  • Econ 204 Principles of Microeconomics
  • Econ 214 Principles of Macroeconomics
  • Bus 310 Financial Stewardship
  • Bus 320 Strategic Management
  • Mkt 340 Marketing
  • Bus 400 Strategy: Innovation and Global Competition
  • LS 462 Leadership Principles in Business

Bible/Theology – 9 credit hours (3 courses)

  • Bi 117 Biblical Literature
  • Bi /Th Elective
  • Bi /Th Elective

General Studies – 21 credit hours (7 courses)

  • E 101 English Grammar
  • E 102 English Composition (Prereq: E 101)
  • SP 107 Effective Oral Communication
  • SS 112 Interpersonal Cross-cultural Communication
  • Math117 Basic Concepts of Mathematics
  • Sc 260 Basic Computers/Word Processing
  • Sc 366 Principles of Science

General Elective – 9 credit hours (3 courses)

Any two courses from any category

Bachelor of Business Administration

The BBA program is a four-year program with four components:

  • general studies
  • religious studies (Bible and theology)
  • core business, and
  • electives.

The courses within each cluster are:

Required General Studies – 36 credit hours (12 courses)

  • E 101 English Grammar
  • E 102 English Composition
  • SP 107 Effective Oral Communication
  • SS 112 Interpersonal Cross-cultural Communication
  • Ath115 Success for Life and Ministry
  • Math 117 Basic Concepts of Mathematics
  • Hist 228 Survey of American History
  • Hist 253 Survey of World History
  • Sc 260 Basic Computers/Word Processing
  • E 351 Literature of the Western World
  • Sc 366 Principles of Science
  • Bus 121 Business Writing and Communication (effective Fall 2017)

Religious Studies – 30 credit hours (10 courses)
Required Courses – 18 credit hours (6 courses)

  • Th 203 Systematic Theology I
  • Bi 117 Biblical Literature
  • Th 213 Systematic Theology II
  • Th 313 Systematic Theology III
  • Th 325 Apologetics
  • Bi/Th Elective

Religious Studies Electives – 21 credit hours (7 courses)
This includes any courses within Religious Studies (besides Required Courses).

Business Administration
Required Courses – 69 credit hours

  • ACCT 101 Accounting I
  • ACCT 102 Accounting II
  • LS 202 Nonprofit Development and Management
  • ECON 204 Principles of Microeconomics
  • ECON 214 Principles of Macroeconomics
  • MATH 202 Introduction to Statistics
  • BUS 300 Business Law
  • BUS 305 Global Business
  • BUS 315 Corporate Finance
  • BUS 320 Strategic Management
  • BUS 335 Management and Consulting
  • MKT 340 Marketing
  • MKT 345 Selling and Management
  • MKT 352 Marketing Research
  • BUS 350 Organizational Behavior
  • BUS 455 International Market and Trade Agreements
  • HRA 310 Human Resources Management
  • HRA 440 Employee Labor Relations and Compensation
  • LS 205 Enhancing Leadership and Management through Technology
  • LS 301 Entrepreneurship and Business Ethics
  • BUS 499 Internship
  • BUS 310 Financial Stewardship
  • BUS 400 Strategy Innovation and Global Competition

Electives – 6 credit hours (2 courses)
You may select from any undergraduate course BHU offers.

Course Descriptions

ACC 101: Accounting I
This course addresses basic accounting principles, practices, and financial management. Students will learn how to interpret financial statements, maintain fiduciary responsibilities, and budgeting techniques for the nonprofit sector.

ACC 102: Accounting II
Prerequisite: ACC 101
This course will address fundamentals of accounting including topics such as statement of cash flows, bonds, capital stock, retained earnings, and financial statement analysis.  Also included will be managerial accounting from a global business aspect, including cost accounting measurement systems, decision making, operational and capital budgeting

BUS 300: Business Law
The course is designed to equip managers and leaders with an understanding of the legal process and how the process applies to managerial and business affairs. Critical thinking skills are emphasized; torts, labiality, agency and governmental regulations, and contracts will be addressed.  

BUS 305: Global Business Management
The student will develop an understanding of international/ multinational management by examining the challenges and opportunities of operating globally. Emphasis will be on developing an understanding of the complexities of dealing with diverse social, cultural, economic, political, and legal systems. The role of business in this dynamic world environment will be analyzed.

BUS 315: Corporate Finance
Prerequisite: ECON 204 and 214
This course is an introduction to theories and methods surrounding corporate finance.  Topics included in this course are capital budgeting techniques, time value of money, risk and return, security market efficiency, policy decisions on dividend, and optimal capital structure.

BUS 320: Strategic Management
This course explores the process of Strategic Management.  Discussions will include how managers can act on the behalf of owners and use concepts, principles and theories from several disciplines to analyze a firm’s internal and external environment, and develop strategies to achieve the firm’s strategic objectives.  Cases from a variety of organizations will be utilized to demonstrate principles, techniques and theories.  Knowledge from various Business disciplines will be used to formulate, implement and evaluate strategic alternatives.  Other topics include managing strategic change, contingency planning and socio-cultural responsibility. 

BUS 455: International Market and Trade Agreements
Prerequisite: BUS 305
This course will study how economic and market integrate among countries including Asia-Pacific Economic, Association of Southeast Asian Nations, North American Free Trade Agreement, etc. In addition major emerging market economies will be evaluated along with challenges and opportunities present to international business firms.

BUS 350: Organizational Behavior
This course is an advanced introduction to the major theories and issues in the study of human behavior in work organizations. Included are the topics of perception, motivation, leadership, job satisfaction, group dynamics, stress, organizational climate, and communication processes. Organization theory and design concepts are also incorporated to give the student a more complex framework for managerial decision making.

BUS499: Internship
Prerequisite: Senior Standing and Academically Good Standing
Supervised by the chair or faculty member in the business department, the student will select practical work experience in a business field of their choice.  The student must apply for the internship at the work location a semester prior to registering for the internship.  Internships are only completed in the spring or fall semesters.

ECON 204: Principles of Microeconomics
This course explores the behavior of individuals (or households) and firms in the choices they make to allocate limited resources.  Concepts and microeconomic theories will be applied to real world issues.  Discussions in this course include individual (or household) utility maximization, markets, maximization of profit by firms and other microeconomics topics.     

ECON 214: Principles of Macroeconomics
This course explores the condition, and concepts and theories that govern the performance, structure, behavior and decision-making of whole economies.  Topics discussed include output, unemployment and inflation.  Aggregate indicators such as GDP, unemployment rate and price indices will also be discussed.  Government actions to use relevant fiscal and monetary policies to solve problems in the economy will be discussed.      

HRA 310: Human Resources Management
This course explores the critical role of human achieving resources in business results. The course will help students to have a solid understanding of the fundamentals of human resource management and its strategic relevance in business today.  This course will provide students with a critical perspective on the development of human capital in the context of a unified system of attracting, retaining and developing talent that creates and supports the vision and values of the organization.  Students will develop an understanding of the critical business implications for human resource professionals today.

HRA 350: Employee and Labor Relations
This course focuses on the broad topic of employee relations, the relationship between management, and employees in an organization.  The student develops a better understanding of the Human Resource role and of the day-to-day skills and practices used to manage the relationship.  Topics include conflict resolution, unions, labor relations, and performance management.

HRA 430: Compensation
This course explores topics in basic total compensation design and decision-making.  It will provide the student with knowledge required for planning, developing, and administering total compensation programs that are compliant with government laws and regulations.  Topics include:  wage decisions, budgeting, benefits, incentive plans, and retirement plans.

LS 205: Enhancing Leadership and Management through Technology
This course is designed to expose students to various forms of technology that will increase their leadership effectiveness. Students will learn how to apply technologies as an enhancement to their leadership in either the ministry or market place sectors.

LS 301: Entrepreneurship and Business Ethics  
Part I of this course covers a comprehensive study of how to develop and operate a small business, including visioning, legal structures marketing, financing options and financial management. Options in franchising will also be covered. Students will develop a business plan. Part II will cover Business ethics and will explore ethics in managing a business as well as working relationships in the marketplace and the business environment. There will be discussions on the role of faith as a motivator in making ethical decisions. Case studies will be analyzed.

MATH 202: Introduction to Statistics
Prerequisite: MATH 117
Students will become familiar with basic elements of statistical theory for professional practice.  Topics will include graphing and summarizing data, probability, estimation, hypothesis testing and regression.

MKT 340: Marketing
Apply the fundamentals of marketing within an organization and the contemporary market environment. The course will focus on marketing strategy and development of a marketing mix. That is all predicated on product, price, distribution, and promotion.

MKT 345: Selling and Management
This course presents the selling function in a context of the total marketing communication function in planning and managing programs for advertising products and services. Topics include preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness. The management function of selling will be presented in the promotion function.

MKT 352: Marketing Research  
Studies the nature and scope of research techniques employed in gathering information concerning marketing and advertising procedures. Subjects include sources and collection of data, sampling, interpretation of data, and research in areas of motivation and consumer behavior. Also does employ the use of quantitative and qualitative data analysis and interpretation.

LS 202 Nonprofit Development and Management  
The course will identify components necessary to start and manage a nonprofit organization, define the role of the board, and develop leadership. Attention will be given to the differences between nonprofit and profit organization. The course explores fundamentals of fundraising, principles of management, human resource management and development of staff.

Requirements and Cost

Admissions Requirements
  • A High School Diploma, an associate's degree from an accredited institution, or a GED passing Score.
  • Submit:
    • A completed application form (Online or In-Person) and $50 non-refundable application fee.
    • Official High School transcript OR a GED Test Scores OR Official transcript(s) from college/university where the associate degree was conferred.
    • One personal reference

Note:  International Students should inquire about additional admissions requirements.


The estimated tuition for the BBA program is approximately $41,022. This does not include the $100 online services fee for students who elect to take classes online. This cost is assessed each semester that a student registers for online courses.

Note: Tuition cost is based on the 2019-2020 fee schedule and is subject to change. Additional fees may apply.

Financial Aid and Scholarships

Beulah Heights University offers financial assistance for eligible programs through federal financial aid or institutional scholarships to students who meet the requirements or demonstrate academic excellence or need. Students can gain more information on the Free Application for Federal Student Assistance (FAFSA) online at www.fafsa.ed.gov or by contacting the Financial Aid Department through financialaid@beulah.edu. Information on scholarships is available online at http://beulah.edu/scholarships.

What to do next:

Select Business Administration as the program you are interested in and we will reach out to you!

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