Doctor of Business Administration
Doctor of Business Administration (DBA)
The Doctor of Business Administration (DBA) at Beulah Heights University is a 48-credit, hybrid program designed with working adults in mind, allowing students to integrate learning with their professional lives. It’s built for professionals who aspire to elevate careers, influence global business environments, and lead with ethical integrity and innovation Whether aiming for executive leadership, academic research, or innovative entrepreneurship, BHU’s DBA provides a dynamic and rigorous foundation.
The DBA degree has four components.
- Core courses
- Research courses
- Dissertation courses
- Specialization courses (Students must declare a specialization from the list of options no later than the end of the first year of study)
- Healthcare Management
- Artificial Intelligence in Business
- International Marketing
- Business Analytics
- Leadership
FEATURES OF OUR DBA PROGRAM
- Flexible Format: Our 48-credit-hour DBA program is designed with flexibility in mind. It is available online or in a Hybrid Format at our Atlanta locations, allowing you to balance your studies with your professional and personal life.
- Industry-Specific Specializations: Customize your DBA experience by choosing from one of the following in-demand specializations:
- Business Analytics
- Artificial Intelligence
- International Marketing
- Healthcare Management
- Leadership
- Affordable Tuition: We believe quality education should be accessible. Our affordable tuition structure makes earning your DBA a realistic and attainable goal.
- Accreditation: Beulah Heights University is fully accredited by:
- The Association for Biblical Higher Education (ABHE)
- The Transnational Association of Christian Colleges and Schools (TRACS)
- Faith-Based Education: Our curriculum is grounded in a Christian worldview, emphasizing the integration of faith and learning. We promote holistic development, encompassing intellectual, spiritual, physical, and social aspects, grounded in biblical principles.
- Career Advancement: The DBA is designed to develop senior leadership skills, expand strategic knowledge, and prepare professionals for top roles in executive leadership, consulting, and academia.
- Practical Application: Empowering you to turn ambition into action, our program focuses on applying real-world research and industry-driven innovation to address today’s business challenges.
- Expert Faculty: Learn from experienced and highly qualified faculty who combine academic excellence with real-world executive experience. Their insights ensure your education is both rigorous and practically applicable.
- Networking Opportunities. Build lasting professional connections by collaborating with a diverse cohort of peers from various industries and backgrounds.
Program Details
Program Learning Outcomes
Leadership and Strategic Knowledge: Students will analyze and apply advanced leadership theories and strategic business principles to evaluate organizational performance and guide executive decision-making.
Ethical and Faith-Based Decision-Making: Students will integrate a Christian worldview and ethical reasoning to formulate and defend values-driven solutions to complex business challenges.
Applied Research and Innovation: Students will design and conduct rigorous applied research to diagnose organizational challenges and create evidence-based, innovative strategies for business practice.
Communication and Transformational Leadership: Students will communicate complex ideas effectively to influence stakeholders and lead transformational change in diverse and global contexts.
Program Requirements (All courses are 3 credits unless otherwise noted)
- Core Requirements – 12 credits (4 courses)
- Research Requirements– 12 credits (4 courses)
- Dissertation – 12 credits (4 courses)
- Specialization Requirements– 12 credits (4 courses)
Core Requirements
- BUS 701 Foundations of Scholarly Research Writing in Business
- BUS 702 Research Design: Quantitative and Qualitative Methodology
- BUS 703 Applied Statistics for Business Decisions
- BUS 704 Ethics & Social Responsibilities in Business Management
Research Requirements
- BUS 801 Strategic Organizational Leadership in Business
- BUS 802 Innovation, Change, and Disruptive Technology in Business
- BUS 803 Policies for Global Management & International Relations
- BUS 804 Advanced Business Strategy and Public Policy
Dissertation Requirements
- BUS 901 Conventions of Dissertation Proposal
- BUS 902 Research Design & Methods
- BUS 903 Dissertation Research I: Data Collection & Analysis
- BUS 904 Dissertation Research II: Writing & Defense
Specialization Requirements
(Students must declare a specialization from the list of options no later than the end of the first year of study)
- Healthcare Management
- BUS 811 U.S. & Global Healthcare Systems
- BUS 812 Healthcare Financial & Quality Management
- BUS 813 Leadership and Management in Healthcare Organizations
- BUS 814 Health Policy, Ethics and Information
- Artificial Intelligence in Business
- BUS 821 Introduction to Artificial Intelligence and Machine Learning
- BUS 822 The Ethics of Artificial Intelligence and Governance
- BUS 823 AI for Customer Intelligence
- BUS 824 Leading Ethical Organizations in the Age of AI
- International Marketing
- BUS 831 Global Customer Behavior
- BUS 832 International Market Research Metrix
- BUS 833 Cross-Cultural Branding Strategies
- BUS 834 Digital & Social Media Marketing
- Business Analytics
- BUS 841 Data-Driven Decision Making in Organizations
- BUS 842 Predictive Analytics & Data Mining
- BUS 843 Business Intelligence Tools for Success
- BUS 844 Big Data Strategy for Executives
- Leadership
- BUS 851 Foundation of Strategic Management in an Organization
- BUS 852 Strategic Management and Execution
- BUS 853 Global Leadership and Ministry Formation
- BUS 854 Global Leadership Project for Evolving Organizations
BUS 701 Foundations of Scholarly Research and Writing in Business
The course equips students with expert research writing competencies as a response to the complexities of current business environments. Emphasizing clarity, coherence, and credibility, students will learn to build scholarly arguments, synthesize academic sources, and respond to the evolving demands of academia by addressing real business problems, acting as case models for implementing evidence-based writing in bridging practice and theory.
BUS 702 Research Design: Quantitative and Qualitative Methodology
This course offers an in-depth exploration of qualitative and quantitative approaches, not as rival methodologies but as intertwined systems of inquiry. In the information-driven business world of today, thoughtful research design cannot be a matter of choice. Via applied projects, students can develop research structures that are both intellectually rigorous and strategically aligned with organizational objectives.
BUS 703 Applied Statistics for Business Decisions
This course interprets statistical techniques through its context in making business decisions under high stakes. From theory to action, students will learn how to utilize statistical software to probe data, detect patterns, and create actionable conclusions. Strategic meaning-making of results and their ethical application in global business environments is placed in focus.
BUS 704 The Ethics & Social Responsibility of Business Management
This course responds to the ethical dilemmas and social responsibilities that business leaders must confront when they operate in an interdependent world economy. Through case studies and moral decision-making tools, students will test the interrelationship of power, accountability, and innovation. The goal is to create leaders who can make principled decisions without sacrificing performance or public trust.
BUS 801 Strategic Organizational Leadership in Business
The course reworks leadership for the business world of the 21st century by integrating classic theory with disruptive thinking. Students will learn about leadership as a system of influence that shapes organizational culture, drives transformation, and sustains competitive advantage. Leadership labs and case simulations allow students to practice adaptive leadership approaches in volatile, uncertain, complex, and ambiguous (VUCA) situations.
BUS 802 Innovation, Change and Disruptive Technology in Business
Innovation is no longer an option it's the currency of survival. This course immerses learners in the forces of disruption: new technologies, shifting markets, and agile ecosystems. Through innovation sprints and strategic foresight practice, learners will be equipped with the mindset and toolset to lead change and harness disruption as a driver of competitive growth.
BUS 803 Global Management and International Relations Policies
This course analyzes the policy environment that shapes global business operations and diplomacy. Learners will study how trade agreements, geopolitics, regulatory frameworks, and cultural intelligence affect strategic decision-making across borders. Scenario planning and ethical global governance are prioritized in coping with complexity.
BUS 804 Advance Business Strategy and Public Policy
Where corporate power encounters public interest is where strategic policymaking begins. This course gives students advanced methods to craft, analyze, and drive business strategies that align with evolving public policies. Through policy simulations and laboratory conditions, students will learn how to negotiate lobbying, regulatory maneuvers, and corporate diplomacy.
BUS 811 U.S. & Global Healthcare Systems
This course provides a comparative analysis of U.S. and international health systems along the dimensions of structure, funding, access, and results. Students gain knowledge on how sociopolitical, economic, and cultural factors shape health systems, and evaluate models of care on efficiency, equity, and innovation. Real-world insights equip leaders to navigate the complexities of domestic and global health settings.
BUS 812 Healthcare Financial & Quality Management
This program extends fiscal management to quality assurance in healthcare settings. Learners can effectively manage healthcare budgets, evaluate cost-effectiveness, and connect fiscal decisions to clinical quality outcomes. Emphasis is on value-based care, reimbursement strategies, and integrating quality measures into strategic management processes.
BUS 813 Leadership and Management in Healthcare Organizations
This course examines leadership through the lens of healthcare's unique operation, ethics, and human context. Students will gain strategies to lead diverse groups, handle crisis, and build a culture of accountability and compassion. Case study learning allows students to develop the ability to lead complex healthcare organizations during a time of change.
BUS 814 Health Policy, Ethics and Information
This course integrates health policy analysis, ethical decision-making, and informatics to prepare leaders with the skills necessary to shape the future of healthcare delivery. Students will evaluate how digital transformation, artificial intelligence, and data governance impact patient care and public health. The course encourages students to apply ethical reasoning to immediate policy and technology issues in the healthcare system.
BUS 821 Introduction to Artificial Intelligence and Machine Learning
This course introduces business leaders to the fundamental ideas and practical applications of artificial intelligence and machine learning. Going beyond theory with technology, it emphasizes the way in which AI can be integrated into business's fundamental operations to drive innovation, facilitate decision-making, and optimize customer value. Learners use live data and case studies to develop AI literacy from a strategic perspective.
BUS 822 The Ethics of Artificial Intelligence and Governance
As businesses are reshaped by AI technologies, ethical leadership and good governance are required. The course examines the ethical issues, the legal challenges, and policy contexts for AI use in business. Students will design ethical governance models to track bias, accountability, transparency, and long-term implications in digital platforms.
BUS 823 AI for Customer Intelligence
This course is centered on the way AI is revolutionizing customer understanding and interaction. Students learn machine learning, natural language processing, and predictive analytics to discover customer behavior patterns. Through hands-on projects, students will develop smart systems that improve customer experience, retention, and lifetime value.
BUS 824 Leading Ethical Organizations in the Age of AI
This capstone course examines leadership in the AI-driven business. Students learn how corporate leaders can handle the disruption that comes from AI within workforce dynamics, culture, and strategic direction. Through simulation and analysis of situations, students develop competence to lead organizations that focus on human values, adaptability, and sense of purpose alongside technological innovation.
BUS 831 Global Customer Behavior
This course analyzes the cultural, economic, psychological, and digital drivers that impact consumer behavior in global markets. Students will decode consumption patterns and motivations, uncover behavioral secrets, and develop robust marketing strategies that engage diverse customer groups in multinational environments.
BUS 832 International Market Research Metrix
The course gives students advanced tools for collecting, analyzing, and interpreting global market information. Emphasis is placed on regional data problems, web-based research methods, and translation of insights into actionable strategy. Students design customized metric dashboards to inform competitive positioning by geography.
BUS 833 Cross-Cultural Branding Strategies
This course focuses on creating and maintaining worldwide brands in various cultures. Students will study the strategic, visual, and emotional components of brand identity worldwide. They will develop strategies that will promote brand consistency while being sensitive to local market sensibilities.
BUS 834 Digital & Social Media Marketing
This course analyzes the evolving digital marketing landscape on international social media platforms, influencer ecosystems, and data-driven content marketing. Students will be enabled to create and execute global digital campaigns optimized for consumer behavior and platform algorithms and react to ethical and cultural concerns.
BUS 841 Data-Driven Decision Making in Organizations
This course trains executives to convert data into strategic business choices. Students learn how data ecosystems, dashboards, and visualization tools can accelerate decision-making cycles. Through simulations and business cases, they become proficient at reading analytics to improve performance.
BUS 842 Predictive Analytics & Data Mining
This course introduces predictive modeling and data mining techniques to predict trends, customer behavior, and operational risk. The students will be taught to use real-world datasets and tools such as Python, R, or SQL-based platforms to find actionable trends and fuel innovation.
BUS 843 Business Intelligence Tools for Success
This course covers today's suite of business intelligence (BI) tools ranging from Power BI and Tableau to in-house-built dashboards to combine big data into organizational insight. Students will design BI architectures that support data democratization, self-service analytics, and agile reporting environments.
BUS 844 Big Data Strategy for Executives
This course discusses how business leaders may leverage big data as a strategic asset. Through this course, students will be introduced to data economics, platform design, cloud environments, and ethics. Upon completion of the course, they will have an enterprise data strategy aligned with innovation, risk, and compliance goals.
BUS 851 Foundation of Strategic Management in an Organization
The course comprehensively examines strategic management theory and practice in modern organizations. Students will learn the frameworks for analyzing competitive environments, assessing organizational capabilities, and formulating long-term strategies that propel sustainable expansion. Strategic thinking, innovation, and implementation in international and domestic markets are emphasized. Using real-world case studies, interactive simulations, and group projects, students will develop the ability to make data-driven strategic decisions and resolve complex business challenges. The course prepares scholar-practitioners to understand how strategy influences all areas of business operations and aligns with organizational mission and values. The course is a good foundation for learners aspiring to lead or consult in competitive business environments.
BUS 852 Strategic Management and Execution
This course explores strategic thinking with an emphasis on change leadership and responsive implementation. Students will solve real-world problems, develop strategic blueprints, and realize strategy in dynamic settings where change is constant and global competition intensifies.
BUS 853 Global Leadership and Ministry Formation
Integrating leadership science and global ministry models, this course forges leaders who can operate cross-culturally to impact spiritual and organizational transformation.
BUS 854 Global Leadership Project for Evolving Organizations
This capstone field project integrates global leadership, innovation, and applied research. Students develop and implement a leadership solution to a worldwide or multicultural real-world problem.
BUS 901 Conventions of Dissertation Proposal
The course instructs a methodical approach to molding the key elements of a dissertation proposal. Students will learn how to identify research problems, formulate research questions, and evaluate theoretical underpinnings. Logical coherence, scholarly rules of writing, and development of an integrated literature review are given top priority. Students will develop an operational draft of a dissertation proposal with scholarly norms and ethical matters in mind.
BUS 902 Research Design and Methods
The course explores principles of research design and the selection of methods in business research. Students will compare research paradigms, identify qualitative, quantitative, and mixed-method approaches, and justify methodological selection. Reliability, validity, sampling methods, and data collection are focused on. By the end of the course, students will have a complete methodological framework for their research questions.
BUS 903 Dissertation Research I: Data Collection & Analysis
The course is dedicated to conducting research through data collection and analysis. Students will apply sanctioned methods, collect and organize data, and analyze findings with appropriate tools and techniques. Guiding students includes troubleshooting data problems, ensuring data integrity, and initiating the interpretation of results. Students will produce initial findings and create corresponding dissertation chapters.
BUS 904 Dissertation Research II: Writing and Defense
This course focuses on the final stages of completing the dissertation, including advanced research writing and presentation skills. Students will synthesize findings from research, construct discussion and conclusion chapters, and resubmit manuscripts through guided feedback. Oral defense preparation includes preparing a clear, evidence-based presentation and practicing response strategies for questions and critique from the faculty.
Requirements and Cost
Step 1. Application & Proof of Identification
- Submit the following:
- Application – Complete online at www.beulah.edu/applynow or use downloadable paper application
- Application fee - $100.00 (non-refundable)
- Proof of Identification – Driver’s License, Identification Card, or Passport
Step 2. Reference Form
- Submit the following:
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- Professional Resume or Curriculum Vitae detailing 3 to 5 years of professional work experience
- Two letters of recommendation. Recommenders should be able to speak about the applicant’s academic ability, professional competence, and potential for success in a doctoral-level program.
Step 3. Writing Sample
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- Statement of purpose: A written statement (500–750 words) that outlines the applicant’s purpose for pursuing the DBA, and how the degree aligns with personal and professional goals, and how the applicant intends to contribute to the program and learning community.
- A research-oriented writing sample (a paper submitted as part of master’s program) all applicants must submit a sample of academic or professional writing that meets the following criteria:
Relevance: The writing sample must be connected to the applicant's proposed area of research and one or more of the specialization tracks of the DBA program:
- Healthcare Management
- Business Analytics
- Artificial Intelligence in Business
- International Marketing
- Leadership
Purpose: The evaluation of the writing sample will be based on the applicant's preparation for research, writing ability, critical thinking, and potential for solving complex business and management problems.
Format: Submissions may take the form of academic papers, published papers, professional reports, or extracts from a thesis or consultancy project work. All submissions must be the original work of the applicant.
Applicants must choose a writing sample that demonstrates depth of analysis, quality of argument, and interaction with contemporary academic or industry literature in their proposed field of study.
Step 4. Transcript
- Applicants must have a conferred master’s degree from an accredited institution. Grade Point Average of 3.0 on a 4.0-point scale. The applicant must also provide all official transcripts from all previously attended institutions.
- Submit through the following methods:
- By Mail
Beulah Heights University
Attn: Admissions Department
892 Berne Street / PO Box 18145
Atlanta, GA 30316
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- Official Electronic Transcript
All transcripts must come through a secured database directly to admissions@beulah.edu. (i.e. Parchment, National Student Clearinghouse, Escrip-safe,etc…)
Following the receipt of all documents, the Admissions Committee will review all files and notify the student within 7-10 business days.
The estimated tuition for the Doctor of Business Administration is approximately $38,220 dollars.
Note: Tuition cost is based on the 2025-2026 fee schedule and is subject to change. Additional fees may apply
Beulah Heights University offers financial assistance for eligible programs through federal financial aid or institutional scholarships to students who meet the requirements or demonstrate academic excellence or need. Students can gain more information on the Free Application for Federal Student Assistance (FAFSA) online at www.fafsa.ed.gov or by contacting the Financial Aid Department through financialaid@beulah.edu. Information on scholarships is available online at http://beulah.edu/scholarships.